We all know split testing landing pages and offers is important, but not all advertising networks are OK with it.
I recently put up the same campaign across 3 CPV networks: DirectCPV, MediaTraffic, and LeadImpact. All of these pointed to a landing page rotation script. The script would rotate between all 8 landers I made. DirectCPV and MediaTraffic approved the destination URL but LeadImpact did not. I got the following email:
One or more of your keywords were disapproved for the reason(s) listed below.
Destination page: mydomain.com/rotation/
-Please direct users to the clicked-through url (www.offerpage.com) and not the existing landing page you have loaded.
For more info see LeadImpact code of conduct.
This email didn’t make much sense to me. After reading over the code of conduct, I could not figure out what rule I was violating. So I decide to email them back and ask for more clarification. Here is the response I received:
What this means is that a user should be directly taken to the offer page you are promoting, in this case www.offerpage.com. They should not have to click on an additional link because our contextual advertising eliminates the click-through process
Please let us know if you have further questions.
LeadImpact Account Specialist
“a user should be directly taken to the offer page you are promoting”. So that means no landing page to presell the offer?
I knew for a fact that people used landers on LeadImpact to presell offers, so I ran this info past some members of the PPV Playbook forum. Everyone who replied told me that the problem was the rotation script itself. LeadImpact does not allow optimizing landers this way. The only solution is to create new campaigns for each landing page and split test the old, lame, slow, retarded way.