So right now, I feel like Charlton Heston in the last scene of Planet of the Apes. You know, when he sees the statue of liberty and says “Oh my God… you finally really did it. You maniacs!!!”
Bevo Media released PPV Spy today. While other bloggers are whoring out their blogs for some Bevo affiliate monies, you can rest assured I’m gonna keep it real.
First of all, I don’t know Ryan personally. I’ve never met him, I don’t know much about him, and he was not even on my radar until he released the Bevo Tracker. As a person, he might very well be a great guy. But I am not a fan of his PPV Spy tool.
Early reports from both beta testers and subscribed users as of today say that it sucks. Direct quotes from ppvplaybook forum:
“The point is that PPV Spy sucks. [another spy tool] had a feature where you could see how many days an ad was ‘online’. PPV Spy does not have this. I am sure that the Bevo guys DO have this data and are keeping it to themselves for the time being.”
The author went to write that PPV Spy is showing you what you already know. Namely that there are tons of Financial, Diet, Dept, and Biz Opp campaigns. He also reasons that as people copy these campaigns exactly (and we all know that’s what’s going to happen), their pops will be caught by PPV Spy and cause them to rise in the “most seen popups” and “most seen offers” overviews. So basically, the reporting will be artificially inflated. (The tool is screwing itself. Poetic justice anyone?)
Another user wrote:
“I am not sure whether it is for real because all the pops look the same. IMHO there is nothing that can be learnt from it as all the pops like look they are directly linked. It doesn’t give any insight whatsoever.”
And in reply:
“Yeah exactly, it’s worthless.”
Another where the author is referring to the lack of good data:
“Lets just say that in my opinion you guys don’t have much to worry about, at all.”
“You’re not the first to say it doesn’t live up to the hype. Hopefully this will be another Bevo flop.”
So based on these reports, current as of today, the service doesn’t seem to be very useful. But that’s not the point. The point is, if they stop spending all their time making fancy launch videos with After Effects and CAN actually figure out how to make this as good as the hype, it could be dangerous in the near future.
So now’s the time to fight it. Don’t wait until it invades Poland.
FOOD FOR THOUGHT
More ppvplaybook forum quotes:
“This is a terrible idea. …. I know for sure this is against the TOS of PPV networks so I am pretty confident this will get shut down eventually. “
“Even if just a few people buy it, whatever campaigns your spying on will be dead. I don’t see how you think you need to buy it to stay in the game when it’s not going to be showing you anything you can make money with.”
“Don’t forget that you guys are also getting charged for a view everytime they scrape one of your pops.”
“I was about to mention this as well. I can’t see any way this tool could scrape pops without the advertiser (you) would have to pay for that view. Nor can I see how the PPV networks can allow this kind of tool wasting hundreds of thousands of their advertisers money. …. Hopefully it will be shut down quickly.”
“Yep this is going to cost advertisers (affiliates and companies) thousands in view costs. I can’t see how this could be allowed by any PPV network. I don’t see this lasting long at all.”
All of these people bring up the same excellent point. And so far, I haven’t seen an explanation anywhere that addresses the issue. *cough* click fraud? *cough*
So even if you aren’t paying to use the PPV Spy Tool, it is still probably costing you money.
Is everyone OK with that?
And that’s not even counting the money you will be paying due to PPV Spy Tool users bidding up your targets. Think about it.
ICING ON THE CAKE
So the latest hilarity comes in the form of a misguided attempt to alleviate concerns of anyone with a brain. On his blog post today, Ryan mentions that “a few users” requested they remove certain pages from the tool. LOL. Really? So let me get this straight. These users are OK with spying, so long as no one is spying on them?
But it gets better! In the post he writes that any affiliate who wants his URL removed simply needs to send an email to Bevo with said URL.
I got a better idea, why don’t you just post a list of your LP URL’s on Wickedfire and have everyone promise not to steal your campaigns.
Man… you can’t write stuff this good!
Please post some comments, I’d love to hear what you guys think!