Internet Marketing with a Helmet.

There is an interesting article in the January 2010 Wired called "How Group Think Rules What We Like". The premise: "Can you persuade someone to like a product by telling them that it’s popular? Do teenagers like Taylor Swift because she’s good or because everyone else they know likes her — so hey, she must be good, right?" A guy named Duncan Watts wanted to test this. His problem, however, was how to replay history. The example ...