Internet Marketing with a Helmet.

The Issue: A new campaign I am about to run requires me to pass a zip code as a get variable in the url. For example: http://offerpage.com?id=666&zip=12345 This is also known as a pre-pop, as in "pre-populating" an offer. The Problem: So my landing page is all set up.  I have a form on there that let's the user enter his zip code and I have my Prosper202 javascript tracking code in place.   Everything's great until I have to ...

Since I made the “PPV Landing Page Rotation” post a few days ago, quite a few people had asked me how to go about doing offer rotation as well. As usual, there’s more than one way to skin a cat. I’m going to show you the “right” way to do this.  By doing it right, we are going to preserve all of Tracking202’s trackyness.  However, doing shit right always takes more time.  So I would be remiss to not point out a slick way to ...

Split testing kicks ass. Rotating landing pages to find which one converts best is the ticket to making you more money. Don’t be lazy, it’s not that hard! If you’re experienced, I’ll cut to the chase. Here is my ppv landing page rotation script download link.  This script supports all major CPV networks, and allows even rotation via counter file or psuedo-rotation via random number. Read the comments in the file, you’ll figure ...

In the world of affiliate marketing, the word "cloak" gets thrown around a lot and means different things to different people.  So let's be clear: Link Cloaking Definition: Using on page techniques to obfuscate the destination URL of a link when the user hovers over it. Purpose: To hide ugly, complex, or affiliate code laden URLs from the user.  The idea is this: when the user hovers over a link, he will see the destination URL in the ...

Anyone following affiliate marketing knows that the days of using a quick & dirty landing page with the big PPC engines is long gone. For better or worse, Google's stupid "Quality Score" fired the first shot and other PPC engines followed. QS has forced affiliates to throw up "mini sites" to boost quality score and get cheaper clicks. It is also no secret that Google loves Wordpress. Black hatters, SEO's and Affiliate Marketers have ...