You’re Losing Money

In case you didn’t know, your landing pages are probably leaking like a sieve.  PPV networks like TrafficVance are siphoning visitors away from your landers using their text links ads.  If someone on their network buys traffic for a particular keyword that happens to be on your page, anyone with the Gamevance software installed will see that keyword hyperlinked to an ad.  But I’ll bet you already knew that, right?

Here’s the Really Ridiculous Part

TrafficVance puts text link ads on it’s own pop-ups.  That means, if you’re popping landers on TrafficVance, that very pop-up can have text links for another campaign and robbing you of a visitor.

Weak!

What can you do about it?  There’s a good thread on PPV Playbook Forum where one member had a really elegant solution. His idea was to make all the text on your page a hyperlink.   Could it really be that easy? I finally got around to testing this and it works like a charm!

Check It

This is the text you want to protect. It’s a link but it looks like regular text.

This text is also a link, it’s just red.

This is a normal link

The Code

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<a class="myStyle noPop" href="#">This is the text you want to protect. It's a link but it looks like regular text.</a> 
 
 <a class="myStyle2 noPop" href="#">This text is also a link, it's just red.</a> 
 
 <a href="http://ctrtard.com">This is a normal link</a>

Notes

The solution above uses CSS to re-style links so they look like regular text.   I put in 2 examples on line 16 and 18 that show how you set the classes for the <a> tag.   The myStyle classes let you color the text however you want.  You can add as many of these kinds of styles as you need. The noPop class removes the underline that normally appears with links and forces the cursor to look like an arrow. You can see how it’s possible to assign 2 classes to the <a> tag so we get it looking perfect.

You can, of course, fill out the href with URL’s, but the point of this is to show how you can make text a link, without it looking or acting like one.

This code above has been tested with GameVance installed.  GameVance won’t hyperlink on any text protected in this way.

Enjoy!

Update: 10/22/2010 6:00PM

jQuery Option

Thanks to Barman of ppc.bz for this solution using jQuery.  He doesn’t recommend loading jQuery just for this though.

This is not tested 100%… it seems to remove the textlinks with Internet Explorer but they persist with Firefox (not that it matters too much, there arent many FF enabled PPV users).

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<script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.4.2/jquery.min.js"></script>// call jquery<script type="text/javascript">// <![CDATA[
$(document).ready(function(){ // standard Doc ready function
$('.GVAdLink').contents().unwrap; // if you already have jquery setup, then you only need this line of code.
});
// ]]></script>

Tags: CPV, PPV, TrafficVance