While no release date has yet been announced, Wes Mahler sent out a tweet today that a new version of Tracking202 will be out very soon.
Tracking202 2.0 highlights:
Unparalleled Flexibility – Track everything in ways not yet available on any of the tracking systems in the market.
Lightning Fast Redirects – We all know slow redirects cost you money and conversions, so we’ve optimized the new Tracking202 to serve up redirects in the blink of an eye
Fully Open and Expandable – We built this from the ground up to allow you to modify and customize the software via the powerful API we expose
Enhanced Workflow – You shouldn’t have to spend hours setting up your links, and with our new enhanced workflow, you won’t have to. We’re talking bulk uploads and automation galore!
There’s more to share – Like the new robust offer rotator, impression pixels, path analysis, enhanced reporting, tons more data points tracked so you can slice and dice things just the way you like it, and the list goes on!
According to this post on the Tracking202 blog, The new version is not simply an update, it is a COMPLETE rewrite starting from scratch.
Sounds great, except “complete rewrite” makes me kind of wary. I mean the older version has been field tested by thousands of users. All new software has growing pains.
That being said, path analysis sounds awesome and something that has been sorely lacking when compared to paid solutions. And the API? Fuggetaboutit. If it’s done right, it’ll be cake to bust out some killer mods and add-ons!
According to a comment by Nana Gilbert-Baffoe This new Tracking202 will NOT be free. Bummer. He writes:
“There will always be a free Prosper, but you get what you pay for.” ….
“So we have thought hard about this, and have decided that the new release is not going to be free, we knew that a lot of you are used to not paying. But, we also know that the stuff we want to add, and how quickly we want to iterate on features and functionalities, costs a LOT to do properly.”
While I totally understand that the 202 team needs to somehow monetize this project, it’s a shame these newly announced fixes are not going to make it into the free Prosper 202 everyone has come to know and love.
Oh well… I guess all good things have to come to an end eventually.