Wow it’s been almost six months since my last blog post. I’m a slacker, what can I say.
But fear not, my faithful 11 readers… this blog is not dead! Back to business…
Brand new today I added an A/B Split Testing Calculator. It lets you compare two landing pages or two creatives and determine the winner using statistical significance. Some slick math goes on behind the scenes but you’ll be happy to know I left that to someone far smarter than me Check it out and tell me what you think.
Landing Page Genius
At the beginning of January I launched Landing Page Genius. It’s a product that lets you do multivariate testing using Prosper202 or CPV Lab. It’s pretty sweet if I do say so myself. The feedback I’ve gotten since launch has been really positive.
While it’s not a tool for super newbies, intermediate and experienced marketers should find it invaluable. It lets you take your LP testing to a whole new level. Used properly, it can pay for itself in a matter of hours. Watch for a full blog post about it soon.
I’ve got some interesting stuff ready for upcoming posts — some tutorials, some code, and more — so stay tuned!
See you in another six months! (I kid, I kid.)