Guru guy Gauher Chaudhry posted a pretty cool video the other day about 7search.com
You’ve probably already heard of 7Search, but in case you haven’t, it’s a 2nd tier PPC search engine that usually get’s a bad rap. It is generally considered crap traffic and full of click fraud. I tried using 7search a few times myself. A long time ago, I tried some 7search -> MFA site arbitrage which never made any decent coin. Last year, I tried scaling a PPC campaign I was running on Adwords and it failed miserably. I just couldn’t get traffic from 7search to convert.
Anyway, in the video Gauher shows a campaign for the month of Jan 2010. He got 9 million impressions and 15,000 clicks for about $1,172. His average CPC was $.08. He doesn’t reveal the niche or keywords but says that on Google Adwords, the average CPC would have been $.40 just to be in 2nd or 3rd position. His revenue was $2,500 and he says this ROI is way better than the 30% he was getting from a similar campaign on Adwords.
The rest of the video is him setting up a direct link campaign for an offer on Neverblue. He shows how to pass the keyword using the ###KEYWORD### token, get keywords, manage the campaign, etc. He really goes into detail it’s a good watch, especially for newbies— but I think anyone not used to 7search would get a lot out of it.
Here is a link to the full video: